Introduction to Search Engine Optimization (SEO).

What is SEO ?

A Search Engine is a program that identifies files in its database based on the keyword ( Search Query) added by the user and returns result accordingly. Google, Bing, Yahoo etc. are type of search engines. And other words It is the process of getting traffic from the free, organic, or natural search results on search engines.

What Search engine do

1.Crawling

The SEO Spider is a powerful and flexible site crawler, able to crawl both small and very large websites efficiently, while allowing you to analyse the results in real-time. It gathers key onsite data to allow SEOs to make informed decisions. And other words it is the Process of reading website codes (content) is crawling step by step.

2.Indexing

The most important term in SEO is indexing of the web pages. Indexing is the most important activity to get the website ranked in the search engine; a website cannot get ranked until and unless it will be indexed by crawlers. So, indexing means search engines getting or collecting web pages and store in its database. Storing your website page’s copy in Search Engines database.

 

3.Retrieval

The advanced SEO resource that examines your website property and produces keyword, link, and ranking profiles to help you make better decisions on your content. Three of its main tools are: Site Explorer, which shows you the performance of specific webpages on your website. And other words Fetching Results from database when user asks for it.

 

4.Ranking

Process of placing a webpages on a result page in response to a user query. There are multiple results that google retrieves and ranks for a search query.

Basic knowledge for search engine optimization (SEO).

SEO stands for Search Engine Optimization.

SEO is the process of improving a web site to rank well in search engine results.

SEO is to improve the volume and quality of traffic to a web site from search engines.

SEO is a subset of search engine marketing. (Which also includes search engine advertising) SEO is marketing by understanding how search algorithms work and what human visitors might search.

Three types of SEO

On page SEO

On-page SEO is the practice of optimizing individual webpages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

  • Content Optimization
  • HTML Tag Optimization

Off Page SEO

Creating backlinks on your website on the different channels traffic diverts from different web portal to our website local SEO is also a part of SEO. Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate offpage SEO with link building but it is not only that. Building Backlinks is at the heart off-site SEO off page is all about advertising yourself across different web -platforms and generate backlinks.

  • Link Building
  • Social Presence
  • Local Citations

Local SEO

Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as natural, organic, or earned results.

SEO Categories

White hat
Black hat
Grey hat 

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